Our Approach

As we approach a decade of experience in the space of web development, we have had our fair share of introspective moments. Moments of Eureka! Those knock-knock moments when you wonder why you didn’t think of it before.

So we have processes that work. They have been field-tested. For those who love visuals; click here. For the rest of you, read on.

We have a staged process that we follow for every project. We understand that the complexity and depth of each stage will differ based on the scope of the work we are undertaking. But we have found it essential that when we follow these 5 basic steps, we address the core fundamentals of creating unique solutions that help solve your business problems. Web development, when done correctly, produces an inclusive and dynamic result.

Discovery and Strategy 01

Here is the key to what we bring to the table: we make it a point to understand your business, the people – internal and external, your processes, your business vision and objectives, your business strategy, your pain-in-the-neck competitors and anything else that might be relevant. You will find that we are excellent listeners. We are open to all of your questions. We believe there is no such thing as a stupid question. So beware, you can expect to get a few of those from us.

  • Multiple Key People Interviews
  • Research – Business and Demographic
  • Analytics Analysis – SEO and Trends
  • Evaluation
  • Competitive Market Analysis

Information Design 02

Once we are comfortable and understand your business, the audience and the competition, we are ready to move full speed ahead. We begin with laying out the design elements that form the basis of the user experience. We will work with the key constituents in your organization to make sure that information flows and content relationships make sense. Yes, there will be some work on your side!

  • Internal Interviews
  • Use Cases – i.e. your business processes
  • Navigation Flows
  • Site Mapping
  • Wire-framing

Visual Design 03

No boring sites allowed! We design websites that draw people in. For as much as things have changed, the basics still remain unchanged. We understand that we have about 3 to 5 seconds to capture a visitor’s interest. And that is only half the battle – keeping them there requires creativity, interactivity and valid reasons (the content or the value proposition of your business). In short, we will deliver the best presentation through designs geared specifically towards your industry and audience.

  • Inspiration and Action Motivation
  • Brand Identity Design
  • User-Interface Design

Integration 04

We don’t always have the luxury of building stand-alone systems and websites. But don’t sweat it. If there is one thing we really pride ourselves in – it is the ability to make your disparate systems talk with whatever it is that we have built for you. Call us geeks when it comes to this. We wear that badge with pride. We guarantee success and we don’t use that word lightly.

  • CMS Customization
  • Server Side Development
  • Integration with 3rd party systems

SEO 05

It is a jungle out there! The competition is intense and any more yellow pages are out. So how does a business get in front of a potential customer? We have a team of highly specialized folks that will help your business do just that - get in front of these potential customers. Click here to find out more about our Search Engine Optimization Services.

Process Flows

Project Feasibility & Planning System Design & Development Quality Assurance Agile Software Development

Quality Assurance

Quality Assurance

Project Feasibility & Planning

Project Feasibility & Planning

Agile Software Development

Agile Software Development

System Design & Development

System Design & Development